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Research papers

Affinity credit card

The outcomes of the planned research programme will be a quantification of the attributes of the credit card issuer, the affinity group and the affinity credit card holders, which underpin their relationship with each other. It will throw...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Suzanne Horne, Pete Naude, Steve Worthington
November 1, 1996
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Citation

Horne, Naude and Worthington (1996a, November 01). Affinity credit card . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/affinity-credit-card-